Enhancing Dermatology Engagement on Social Media

Kara Gillick, the senior manager of social media at the American Academy of Dermatology (AAD), discussed enhancing dermatology engagement across various social media platforms, including Instagram, Facebook, TikTok, Pinterest, and YouTube. She emphasized the role of these platforms in sharing dermatology-related tips, treatment information, and success stories, positioning dermatologists as experts in their field. The AAD encourages dermatologists to follow their accounts, engage with their content, and use their evidence-based resources available on the AAD website for inspiration. To further involve members, the AAD has launched collaborative initiatives, including monthly open-ended questions to stimulate participation and content creation. They provide a social media toolkit for members, which includes best practices and resource access. Additionally, the AAD has a Social Media Ambassador team, where members with significant social media followings contribute to educational content, and social media correspondents create relatable educational videos. Gillick also invited participation in sharing patient stories related to skin cancer for Melanoma Monday. She concluded by highlighting her dedicated team at the AAD and encouraging members to get involved in their social media initiatives.